A Global Moment That Proved the Power of Korean Gold Leaf Craftsmanship
Participating in the 2025 Jakarta Premium Consumer Goods Fair became one of the most meaningful milestones for GLEAF. From the moment we opened our booth, I felt an unexpected yet overwhelming wave of energy—people were immediately drawn to our products, eager to learn more about Korean gold leaf, traditional Korean patterns, and the story behind our craftsmanship.
Many visitors were discovering Korean gold leaf for the first time. As they carefully touched the textures and examined each product, they repeatedly said:
“Beautiful.”
“Unique.”
“Meaningful.”
And to me, those three words captured exactly what GLEAF stands for.
Korean Gold Leaf, Crossing Borders and Cultures
One question I heard throughout the exhibition was:
“Does this pattern have a special meaning?”
The answer is always yes.
Every GLEAF piece is created using traditional Korean gold leaf techniques and features patterns symbolizing luck, protection, longevity, abundance, and harmony. These motifs—known in Korea as gilsang (auspicious symbols)—carry deep cultural meaning.
What moved me was seeing visitors from completely different cultural backgrounds immediately connect with these symbols. Many said:
“If this brings good luck, I want to carry it every day.”
“This feels like positive energy.”
Their reactions reminded me that traditional craftsmanship speaks a universal language.
A Booth Filled With Excitement — And Near Sell-Out Moments
One of the biggest surprises of the event was the incredible popularity of the GLEAF Big Bag.
People tried it on, felt how lightweight it was, explored the gold leaf accents, and made their purchase on the spot.
Their reasons were simple and consistent:
“It’s beautiful.”
“It feels special.”
“It’s functional but meaningful.”
“The price is fair.”
Seeing customers walk away proudly wearing their GLEAF Big Bag was one of the most rewarding moments of the fair.
Multiple Buyers, Real Contracts, and Expanding Opportunities
Beyond individual customers, this fair brought something even more valuable:
multiple supply contracts with local buyers and distributors.
Many industry professionals shared that traditional Korean patterns with lucky meanings would resonate strongly in Southeast Asian markets.
They recognized the blend of heritage and modern design—something uniquely characteristic of GLEAF.
Their confidence in the global potential of Korean gold leaf craftsmanship became a powerful affirmation for our brand.
A Booth That Became a “GLEAF Experience Zone”
Throughout the fair, the GLEAF booth was constantly crowded.
Local influencers, buyers, and media representatives stopped by to film introductions, record live streams, and take photos of our products.
One influencer described GLEAF by saying:
“This is not just a bag—it’s a meaningful story you can carry.”
Hearing those words made all the long nights preparing for this fair worthwhile.
What This Exhibition Means for GLEAF
The 2025 Jakarta Premium Consumer Goods Fair was more than an event—it was proof that:
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Traditional Korean gold leaf still holds powerful beauty.
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Lucky Korean patterns resonate globally.
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Handcrafted Korean design can be both modern and culturally rich.
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And the world is ready for products that combine meaning, heritage, and everyday functionality.
For me as the founder, this exhibition reaffirmed our mission:
To share good fortune and positive energy through the art of Korean gold leaf,
and to introduce Korean craftsmanship to the world in a way that is fresh, modern, and deeply meaningful.
Thank you to everyone who visited our booth, supported our brand, and believed in the value of Korean traditional craftsmanship.
GLEAF will continue to grow as a global lifestyle brand—bringing Korean gold leaf, lucky symbols, and beautiful heritage to people everywhere.
