Hello, we are GLEAF, a brand that adds the shimmer of tradition to your daily life. 🌿
Have you ever admired the dazzling golden patterns on the royal robes of Kings and Queens while watching a Korean historical drama (K-Drama)? While they are visually stunning, those intricate designs are not merely decorations. They hold special secrets that have been preserved for over a thousand years.
Today, we invite you to explore the world of 'Geumbak' (Korean Traditional Gold Leaf) and the hidden stories within our patterns—ancient symbols believed to bring good fortune to those who wear them.
1. Is It Just Gold Paint? The Art of 'Geumbak'
Many people mistake the golden patterns on Hanbok for simple gold paint. However, the traditional Korean technique of 'Geumbak' involves a much more intricate and precious process.
True Geumbak is created by hammering pure gold thousands of times until it becomes thinner than paper. This delicate gold leaf, which can fly away with a single breath, is then meticulously applied to fabric using natural glue to create patterns.
It is a highly skilled craft that requires precise control of temperature and humidity. Without the touch of a master artisan, the gold cannot hold its perfect form.
GLEAF is a second-generation heritage brand that continues this proud legacy of the Joseon Dynasty. Whether it is our Premium Collection, handcrafted by artisans, or our accessible casual line, we deliver the eternal shine of real gold to you.
2. Deciphering the Hidden "Luck Codes"
Our ancestors did not draw patterns just for beauty. They embedded messages of blessing into their designs to wish happiness for their loved ones.
Here are three of GLEAF’s signature "Luck Codes." If you spot these patterns on our products, you will now know their hidden meanings! 😉
🌸 Peony (Mo-ran): The Symbol of Wealth and Honor
Known as the "King of Flowers," the Peony symbolizes wealth, honor, and royalty. Just like its full, abundant petals, it represents a wish for a prosperous life.
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Best Gift For: Entrepreneurs, business openings, or anyone starting a new chapter in life.
🦋 Butterfly (Na-bi): Joy and Beautiful Love
With its graceful flight, the butterfly represents joy, happiness, and marital harmony. It is a symbol of a delightful state of mind and enduring love.
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Best Gift For: Weddings, anniversaries, or romantic partners.
🌿 Chrysanthemum (Guk-hwa): Health and Longevity
Blooming boldly even in the cold frost, the Chrysanthemum symbolizes longevity and integrity. It carries a heartfelt wish for the recipient to stay healthy and strong for a long time.
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Best Gift For: Parents, elders, or wishing someone good health.
3. Tradition in Your Daily Life, Not a Museum
"Isn't traditional art supposed to be in a museum?" "Is it too old-fashioned for modern life?"
At GLEAF, we believe that tradition is meant to be enjoyed. We have taken the exquisite gold leaf, once reserved for royalty, and applied it to modern scarves, bags, and hair accessories.
We combine the most authentic Korean techniques with sophisticated contemporary design to create 'Daily Luxury'—items that look just as stunning with jeans as they do with formal wear.
"May a glittering fortune be with you today."
Every GLEAF product carries this blessing. Like a personal talisman or a guardian angel for your loved ones, experience the timeless beauty of Korea with GLEAF.
