GLEAF Joins J Black & Mary in 2025 Presidential Election Campaign, Blending Korean Heritage with Modern Style
SEOUL, South Korea — October 2025 — Korean lifestyle brand GLEAF proudly participated in the 2025 Presidential Election campaign video, featuring world-renowned dancers J Black & Mary under the slogan “Your Vote Creates a Harmonious Korea.”
The national campaign aimed to inspire civic participation through art and culture, conveying the harmony and pride of modern Korea. GLEAF contributed to the project by styling the dancers with gold-leaf–adorned neckties and traditional hair ribbons, infusing elegant touches of Korean heritage into their formal suits.
The collaboration beautifully demonstrated how traditional Korean craftsmanship can enhance modern aesthetics, receiving strong public and media acclaim. Viewers praised the sophisticated styling for reflecting both cultural identity and contemporary refinement.
GLEAF continues to champion its mission to connect traditional Korean artistry with modern lifestyles, presenting timeless design pieces that carry both meaning and style. This campaign reaffirmed GLEAF’s role as a cultural bridge — where craftsmanship and modern expression coexist in harmony.
